A common formula for comparing print media is the cost-per-thousand (CPM) method, which is the cost of the medium to deliver an audience.

Name: A common formula for comparing print media is the cost-per-thousand (CPM) method, which is the cost of the medium to deliver an audience.
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The cost-per-thousand (CPM) method is a standard metric used in advertising to evaluate the cost of reaching one thousand potential customers or audience members through a particular medium.

A Common Formula for Comparing Print Media Is the Cost-Per-Thousand