Gross rating points are a measure used to assess the frequency of a broadcast vehicle and are calculated into its cost formula.

Name: Gross rating points are a measure used to assess the frequency of a broadcast vehicle and are calculated into its cost formula.
Brand: Quizplus
Rating: 4.9 (50 reviews)

Question

Quizplus · Accepted Answer

Gross Rating Points (GRPs) measure the reach and frequency of an advertising campaign, not the frequency of a broadcast vehicle. They are used to assess the impact of the campaign, not directly calculated into its cost formula.

Gross Rating Points Are a Measure Used to Assess the Frequency