The issue of not-for-profit hospitals spending too much on advertising is now being questioned by some state organizations, which suggests that regulators view this marketing mix tool as a for-profit business approach.

Question

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Some state organizations are questioning the advertising expenditures of not-for-profit hospitals, indicating that regulators may see this as a strategy more typical of for-profit businesses.

The Issue of Not-For-Profit Hospitals Spending Too Much on Advertising