The objective of database marketing is to gather information to use for refining profit on service lines.
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Q29: Dividing the population into mutually exclusive subsets
Q30: In a census, an initial step is
Q31: All stratified samples are proportionate.
Q32: When a perfect sampling frame exists, then
Q33: Abbreviations can be used in surveys when
Q35: Using a mystery shopper to try the
Q36: Which of the following is a major
Q37: Focus groups have been useful in:
A) developing
Q38: Focus group data are:
A) exploratory.
B) qualitative.
C) synergistic.
D)
Q39: The major benefit of focus groups is:
A)
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