The buying center typically has individuals playing the following roles: users, influencers, gatekeepers, controllers, and deciders.

Name: The buying center typically has individuals playing the following roles: users, influencers, gatekeepers, controllers, and deciders.
Brand: Quizplus
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Quizplus · Accepted Answer

The typical roles in a buying center are users, influencers, gatekeepers, buyers, and deciders. Controllers are not a standard role in the buying center model.

The Buying Center Typically Has Individuals Playing the Following Roles