New task buying in industrial situations is similar to modified problem solving in consumer decision making.
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Q49: Industrial markets often differ from consumer markets
Q50: The major difference between consumer buyers and
Q51: Industrial buyers often have a buying center
Q52: Organizations buy as frequently as consumers.
Q53: In industrial buying situations, the initiator is
Q55: A company buying paper clips or other
Q56: The buying center typically has individuals playing
Q57: Gatekeepers are individuals who control information flow
Q58: In what type of industry is the
Q59: Purchases that involve significant risk, such as
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