Monitoring advertising is easy if:
A) objectives are set prior to the beginning of any promotional campaign.
B) the Web is used to track the number of hits.
C) there is a direct response form used in the advertisement.
D) None of these is correct.

Question

Quizplus · Accepted Answer

Setting objectives prior to a promotional campaign provides clear benchmarks for measuring success and makes monitoring more straightforward.

Monitoring Advertising Is Easy If