Intuitive Surgical has entered the market with a robotics surgical device. Because it is in the growth stage of the life cycle, it has decided to:
A) lower prices.
B) generate primary demand.
C) target different market segments for usage of its device.
D) All of these are correct.

Question

Quizplus · Accepted Answer

In the growth stage, companies often target different market segments to expand their customer base and increase market penetration.

Intuitive Surgical Has Entered the Market with a Robotics Surgical