In the mature stage of the product life cycle, a key objective becomes one of:
A) maintaining price margins.
B) maintaining the existing customer base.
C) recognizing when it is necessary to withdraw from the market first.
D) developing selective demand.

Question

Quizplus · Accepted Answer

In the mature stage of the product life cycle, the market is saturated, and the focus shifts to maintaining the existing customer base to ensure steady sales and fend off competition.

In the Mature Stage of the Product Life Cycle, a Key