In the life cycle of a high-learning product, the key strategic challenge is to:
A) price it at the appropriate value level.
B) educate the market as to the benefits of the product.
C) get people to learn to adapt to change.
D) get the channel to adopt to new use alternatives.

Question

Quizplus · Accepted Answer

Educating the market about the benefits of the product is the key strategic challenge in the life cycle of a high-learning product.

In the Life Cycle of a High-Learning Product, the Key