A multispecialty clinic has established a surgical center, a rehab group, and a durable medical equipment company. All of these entities are under the name of the multispecialty practice. This branding strategy would be considered:
A) co-branding.
B) a multibrand.
C) a multiproduct.
D) a reseller.

Question

Quizplus · Accepted Answer

This is a multiproduct branding strategy, where multiple related products or services are marketed under a single brand name.

A Multispecialty Clinic Has Established a Surgical Center, a Rehab