The major difference between innovators, early adopters, early majority, late majority, and laggards is:
A) their use of media.
B) their income distribution.
C) the time when they adopt a new product or service.
D) their price consciousness.

Question

Quizplus · Accepted Answer

The major difference between these groups is the time at which they adopt a new product or service, as described in the Diffusion of Innovations theory.

The Major Difference Between Innovators, Early Adopters, Early Majority, Late