Question 1

Almost two-thirds of individuals report choosing a new physician over another based on a strong online presence.

Accepted Answer

Almost two-thirds of individuals report choosing a new physician over another based on a strong online presence.

Question 2

Individuals spend almost a month online researching alternative hospital sites for information before booking an appointment.

Accepted Answer

Most individuals do not spend a month researching hospital sites; they typically spend a shorter period, often a few days to a couple of weeks, depending on the urgency and complexity of their healthcare needs.

Question 3

When using sites such as Crowd Med, patients must sign HIPAA waivers to release all their patient records and reveal their identity in seeking solutions to their medical problems.

Accepted Answer

Crowd Med allows patients to remain anonymous and does not require them to release all their patient records or reveal their identity.

Question 4

CMS does not have billing codes for remote patient monitoring, which is a barrier to major adoption of this technology.

Accepted Answer

CMS (Centers for Medicare & Medicaid Services) has established billing codes for remote patient monitoring, facilitating its adoption by allowing healthcare providers to be reimbursed for these services.

Question 5

Some Internet-enabled pill dispensers send text reminders to users; however, there is no way to determine whether the pill is ingested.

Accepted Answer

While some pill dispensers can send reminders, they typically lack the capability to confirm ingestion, as they cannot track what happens after the pill is dispensed.

Question 6

A one-star increase in a hospital's Facebook rating was associated with a hospital having increased odds in being in a lower admissions group.

Accepted Answer

A study found that hospitals with higher Facebook ratings were associated with lower admission rates, suggesting that better online reputation might correlate with more efficient or preventive care.

Question 7

In the digital environment, marketers can now craft a message to target and appeal to consumers at the individual level.

Accepted Answer

Digital marketing tools and technologies allow marketers to collect and analyze data on individual consumer preferences and behaviors, enabling personalized messaging and targeted advertising.

Question 8

The measure of marketing investments may need to shift from hits to a measure that is closer to one of contributions of the entire journey, such as the shift made by Amazon with the Kindle from sales to usage on the Kindle.

Accepted Answer

The statement suggests a shift in marketing metrics from simple metrics like hits or sales to more comprehensive ones that consider the entire customer journey, similar to how Amazon shifted focus from just Kindle sales to usage, reflecting a broader understanding of customer engagement and value.

Question 9

The Internet of Things refers to the hardware that is connected by different software in the digital environment.

Accepted Answer

The Internet of Things (IoT) refers to the network of physical objects embedded with sensors, software, and other technologies to connect and exchange data with other devices and systems over the internet.

Question 10

In the IOT environment, a marketer can follow a patient from the beginning of their care journey as they begin their search process.

Accepted Answer

In an IoT environment, connected devices can collect and share data about a patient's interactions and behaviors, allowing marketers to track and analyze the patient's journey from the initial search for care.

Question 11

The major challenge in the IOT ecosystem for health care will be cybersecurity.

Accepted Answer

Cybersecurity is a major challenge in the IoT ecosystem for healthcare due to the sensitive nature of health data and the increasing number of connected devices, which can be vulnerable to cyber attacks.

Question 12

Which of the following are the top three sites that consumers turn to for information in forming their information about health providers?
A) Zocdoc, Google, Health Grades
B) Health Grades, Yelp, Zocdoc
C) Yelp, Google, WebMD
D) WebMD, Zocdoc, Google

Accepted Answer

The answer of Which of the following are the top...

Question 13

The cohort most likely to search for the quality ratings of a hospital are:
A) boomers.
B) millennials.
C) Gen Xers.
D) seniors.

Accepted Answer

Millennials are known for being tech-savvy and are more likely to research and compare services online, including hospital quality ratings, before making decisions.

Question 14

The Netflix series Diagnosis is based on the idea of:
A) crowdsourcing.
B) the digital journey.
C) geotracking
D) interfacing.

Accepted Answer

The Netflix series "Diagnosis" is based on the idea of crowdsourcing, where patients with rare or undiagnosed conditions seek help from a global audience to find potential diagnoses and treatments.

Question 15

Which of the following has not been cited as a barrier to adoption of RPM technology?
A) Clinical productivity
B) Patient engagement
C) Infrastructure support
D) On-site education

Accepted Answer

On-site education is not typically cited as a barrier to the adoption of Remote Patient Monitoring (RPM) technology, whereas clinical productivity, patient engagement, and infrastructure support are common challenges.

Question 16

Which of the following has not been cited as a reason for the future growth of remote patient monitoring?
A) Aging population
B) Reduction in cost of technology
C) Decline of rural hospitals
D) Chronic conditions among the elderly

Accepted Answer

The answer of Which of the following has not been...

Question 17

Tracking patients in their rehabilitation stage remotely at home is important to hospitals because:
A) patient care at home is difficult to monitor.
B) it is expensive to send out a home call nurse.
C) there is a readmission penalty if a patient must return for care at the hospital.
D) patients will evaluate the hospital poorly on a survey.

Accepted Answer

Hospitals face financial penalties for patient readmissions, so tracking patients remotely helps ensure they are recovering properly and reduces the likelihood of readmission.

Question 18

Digital investments need to be viewed from the perspective of:
A) the value of the number of appointments in a department.
B) the system perspective.
C) the number of hits on the website.
D) They cannot really be measured, which is the problem.

Accepted Answer

Digital investments should be evaluated from a system perspective to understand their impact on the entire organization and how they integrate with existing processes and technologies.

Question 19

Cybersquatting refers to:
A) buying space with search results using another company's name.
B) registering a domain name with the purpose of profiting from the goodwill of another's name.
C) linking to another's website with a close name so the person using the site does not realize they are on the site of the different company.
D) All of these are correct.

Accepted Answer

Cybersquatting refers to registering a domain name with the purpose of profiting from the goodwill of another's name, buying space with search results using another company's name, and linking to another's website with a close name so the person using the site does not realize they are on the site of the different company.

Quiz 8: Marketing in the Digital Age

Almost two-thirds of individuals report choosing a new physician over another based on a strong online presence.

Individuals spend almost a month online researching alternative hospital sites for information before booking an appointment.

When using sites such as Crowd Med, patients must sign HIPAA waivers to release all their patient records and reveal their identity in seeking solutions to their medical problems.

CMS does not have billing codes for remote patient monitoring, which is a barrier to major adoption of this technology.

Some Internet-enabled pill dispensers send text reminders to users; however, there is no way to determine whether the pill is ingested.

A one-star increase in a hospital's Facebook rating was associated with a hospital having increased odds in being in a lower admissions group.

In the digital environment, marketers can now craft a message to target and appeal to consumers at the individual level.

The measure of marketing investments may need to shift from hits to a measure that is closer to one of contributions of the entire journey, such as the shift made by Amazon with the Kindle from sales to usage on the Kindle.

The Internet of Things refers to the hardware that is connected by different software in the digital environment.

In the IOT environment, a marketer can follow a patient from the beginning of their care journey as they begin their search process.

The major challenge in the IOT ecosystem for health care will be cybersecurity.

Which of the following are the top three sites that consumers turn to for information in forming their information about health providers?

The cohort most likely to search for the quality ratings of a hospital are:

The Netflix series Diagnosis is based on the idea of:

Which of the following has not been cited as a barrier to adoption of RPM technology?

Which of the following has not been cited as a reason for the future growth of remote patient monitoring?

Tracking patients in their rehabilitation stage remotely at home is important to hospitals because:

Digital investments need to be viewed from the perspective of:

Cybersquatting refers to: