A river barge company can offer cheaper, although slower, per-pound transportation of products to companies when compared with transportation by air, truck, or rail.The river barge company should first target customers whose companies use:
A) the integrated cost leadership/differentiation strategy.
B) either of the focus strategies.
C) the cost leadership strategy.
D) any of the strategies except the focused differentiation strategy.

Question

Quizplus · Accepted Answer

The cost leadership strategy focuses on minimizing costs and offering lower prices, making it a good match for the river barge company's cheaper transportation option.

A River Barge Company Can Offer Cheaper, Although Slower, Per-Pound