U.S. companies moving into the international market need to be sensitive to the need for local country or regional responsiveness because of:
A) increasing rejection of American culture across much of the world.
B) the sophistication of the international consumer because of the Internet.
C) consumer needs, political and legal structures, and social norms vary by country.
D) the increasing loss of economies of scale.

Question

Quizplus · Accepted Answer

Consumer needs, political and legal structures, and social norms vary by country. This means that what works in one country may not work in another, and companies need to be sensitive to these differences in order to succeed in the international market. Failing to do so can result in failure to meet customer expectations, legal issues, and negative public perception. The rejection of American culture and the sophistication of international consumers may also be factors, but they are not the primary reasons for the need for local country or regional responsiveness. The loss of economies of scale is also not directly related to this issue.

US Companies Moving into the International Market Need to Be