_________________ refers to how consistent the innovation is with the values, habits, experiences, and needs of potential adopters.
A) Compatibility
B) Relative advantage
C) Complexity
D) Treatability
E) None of the above

Question

Quizplus · Accepted Answer

Compatibility is the term that refers to how well an innovation fits with the potential adopters' existing values, habits, experiences, and needs. This concept is crucial in determining the likelihood of an innovation being adopted.

_________________ Refers to How Consistent the Innovation Is with the Values