The third stage of the Strategic Health Communication Campaign Model examines what three critical communication issues in designing health promotion campaigns?
A) Message, audience, speed of communication
B) Audience segmentation, formative research, channel analysis and selection
C) Priority audience, segmentation, community connections
D) Price, Placement, and prompting
E) None of the above

Question

Quizplus · Accepted Answer

The third stage of the Strategic Health Communication Campaign Model focuses on audience segmentation, formative research, and channel analysis and selection. These elements are crucial for designing effective health promotion campaigns by understanding the target audience, researching their needs and preferences, and choosing the most effective channels to reach them.

The Third Stage of the Strategic Health Communication Campaign Model