___________________ is conducted to identify the priority audiences' unique information needs, cultural characteristics, communication preferences and competencies, and any social/environmental factors that can either support or inhibit campaign implementation and success.
A) Audience segmentation
B) Priority audience
C) Audience analysis
D) Market analysis
E) Priority population

Question

Quizplus · Accepted Answer

Audience analysis is conducted to understand the specific characteristics, needs, preferences, and factors affecting the target audience of a campaign, which helps in tailoring communication strategies effectively.

___________________ Is Conducted to Identify the Priority Audiences' Unique Information