The terms below refer to the use of the four Ps of traditional marketing strategies. Match the term with the definition.
-_____ interventions include anything that reduces barriers (e.g., financial, temporal, emotional, or energy) that the population perceives as a cost for performing the healthy behavior.
A) Product
B) Price
C) Place
D) Promotion

Question

Quizplus · Accepted Answer

Price interventions in marketing strategies, including those aimed at promoting healthy behaviors, focus on reducing barriers that are perceived as costs by the target audience. These costs can be financial, temporal, emotional, or related to the effort required to perform the desired behavior.

The Terms Below Refer to the Use of the Four