The terms below refer to the use of the four Ps of traditional marketing strategies. Match the term with the definition.
-_____ refers to physical goods, a service, an experience, an event, a person, a place, a property, an organization, information, or an idea.
A) Product
B) Price
C) Place
D) Promotion

Question

Quizplus · Accepted Answer

Product refers to anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, or ideas.

The Terms Below Refer to the Use of the Four