A major consumer-products company wanted to create a more entrepreneurial and marketing-oriented culture. After failing to bring about the change through middle management, senior executives worked directly with selected teams of front-line employees. These teams, which represented each area of the organization, worked on special projects outside the normal organizational structure. This intervention is closest to which organizational change strategy?
A)Parallel learning structures
B)Process consultation
C)Action research
D)Search conferences
E)Appreciative inquiry

Question

Quizplus · Accepted Answer

The intervention described is similar to parallel learning structures, which focus on creating small teams to work on specific projects that challenge the status quo and promote innovation. This intervention is not process consultation, which involves a consultant working directly with the organization to improve processes. It is also not action research, which involves a systematic approach to data collection and analysis to improve organizational practices. It is not search conferences, which focus on bringing together stakeholders to discuss a particular issue. Finally, it is not appreciative inquiry, which involves exploring and amplifying an organization's positive aspects to drive change.

A Major Consumer-Products Company Wanted to Create a More Entrepreneurial