The purpose of the SWOT is to understand how the firm's strengths and weaknesses align with the opportunities and threats in its environment.

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SWOT analysis is a strategic planning tool used to identify and understand the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning. This helps in aligning internal resources and capabilities with the external environment in which the firm operates.

The Purpose of the SWOT Is to Understand How the Firm's