George, owner of a small firm, examines strengths and weaknesses in the internal environment as well as the opportunities and threats in the external environment. George is conducting the __________ analysis.

Question

Quizplus · Accepted Answer

SWOT analysis involves examining strengths, weaknesses (internal environment), opportunities, and threats (external environment), which matches the description of George's activities.

George, Owner of a Small Firm, Examines Strengths and Weaknesses