Why do affective experiences seem to have more of an effect on implicit attitudes than on explicit attitudes?
A) Because affective experiences are related to cognitive control
B) Because affective experiences are related to controlled processing
C) Because affective experiences are related to automatic reactions
D) Because affective experiences are related to consciousness

Question

Quizplus · Accepted Answer

Affective experiences are related to automatic reactions, which can influence implicit attitudes more than explicit attitudes. Implicit attitudes are unconscious and automatic, while explicit attitudes are conscious and controlled. Therefore, affective experiences may have a stronger effect on implicit attitudes because they tap into the automatic processing of the brain.

Why Do Affective Experiences Seem to Have More of an Effect