______________ is the degree to which the economic or social outcome promoted in the message is important to the receiver.

Question

Quizplus · Accepted Answer

Outcome-relevant involvement refers to the level of importance that the receiver attaches to the economic or social outcome being promoted in the message. It is a measure of how personally relevant the message is to the receiver and how much they care about its outcome. The higher the outcome-relevant involvement, the more likely the receiver is to pay attention to the message and be influenced by it.

______________ Is the Degree to Which the Economic or Social