Why does forewarning seem to reduce the effect of a counter-attitudinal persuasive message?
A) Because it increases the use of heuristics
B) Because it automatically decreases the likability of the source
C) Because it automatically decreases the credibility of the source
D) Because it allows people to prepare to resist the message

Question

Quizplus · Accepted Answer

Forewarning provides people with the opportunity to prepare for and develop counterarguments against the persuasive message, which reduces the likelihood of them being persuaded by it. This is known as forewarning effect or the resistance hypothesis.

Why Does Forewarning Seem to Reduce the Effect of a Counter-Attitudinal