Even though Bob cares deeply about the issue of drunk driving,he will process a message about the subject through the peripheral route if he is in a hurry.

Question

Quizplus · Accepted Answer

According to the elaboration likelihood model, people process information through either the central route (when they are motivated and have the ability to think critically about the message) or the peripheral route (when they are not motivated or lack cognitive resources). In this scenario, Bob's time constraint suggests that he may not have the ability or motivation to think critically about the message, so he is more likely to process it through the peripheral route.

Even Though Bob Cares Deeply About the Issue of Drunk