Receiving a 'free' dollar in the mail with a polite request to fill out a survey is an example of the scarcity persuasion tactic.

Name: Receiving a 'free' dollar in the mail with a polite request to fill out a survey is an example of the scarcity persuasion tactic.
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This is an example of the reciprocity principle, where a small gift (in this case, a 'free' dollar) is given with the expectation that the recipient will feel compelled to respond in kind by completing the survey.

Receiving a 'Free' Dollar in the Mail with a Polite