You are up late one evening watching an infomercial which is advertising a new 'miracle' cleaning product.If you call tonight you can get extra bottles of the product at a cheaper price,but the deal supposedly only lasts for the next 20 minutes.Which strategy is being employed to persuade you to buy the cleaning product?
A) The liking "weapon" of influence.
B) The authority "weapon" of influence.
C) The commitment and consistency "weapon" of influence.
D) The scarcity "weapon" of influence.

Question

Quizplus · Accepted Answer

The infomercial is using the scarcity "weapon" of influence by making the offer seem limited in time and availability, in order to create a sense of urgency and persuade viewers to make a purchase decision quickly.

You Are Up Late One Evening Watching an Infomercial Which