Data analysis in quantitative studies may allow the researcher to make inferences to a population beyond the sample, as long as the sample was representative of the population. In contrast, generalizing to a larger population is not a goal of qualitative research. Rather, in qualitative research the goals are exploration and deeper understanding of a phenomenon that has not been widely studied.

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Quantitative research aims to generalize findings to a larger population using representative samples, while qualitative research focuses on exploring and understanding specific phenomena without generalizing.

Data Analysis in Quantitative Studies May Allow the Researcher to Make