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Business
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Business Research Methods
Quiz 21: Focus Groups
Path 4
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Question 1
True/False
A focus group is a form of group interview in which there are several participants (in addition to the moderator/facilitator); there is an emphasis in the questioning on a fairly tightly defined topic.
Question 2
True/False
In a focus group study, the emphasis is on the interaction within the group and the joint construction of meaning.
Question 3
Multiple Choice
Which of the following is not a use for a focus group?