The customer-based brand equity model suggests brands are built in steps. Which step is the responsibility of the marketer?

Name: The customer-based brand equity model suggests brands are built in steps. Which step is the responsibility of the marketer?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Salience, or brand awareness, is the foundational step in the customer-based brand equity model where the marketer's responsibility is to ensure that the brand is known and comes to mind in buying situations.

The Customer-Based Brand Equity Model Suggests Brands Are Built in Steps