The customer-based brand equity model suggests that brand equity is a function of brand image. What does this refer to?

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Quizplus · Accepted Answer

Brand associations refer to the attributes and associations that customers link to a brand, which are central to the customer-based brand equity model. This model posits that a brand's equity is largely determined by the distinct image and associations it holds in consumers' minds, influencing their perceptions and preferences.

The Customer-Based Brand Equity Model Suggests That Brand Equity Is