Douglas Holt's cultural branding model suggests new brand ideas should come from where?

Question

Quizplus · Accepted Answer

Douglas Holt's cultural branding model emphasizes that new brand ideas should emerge from populist worlds, meaning they should be deeply rooted in the cultural stories, myths, and ideologies that resonate with the broader public. This approach suggests that successful brands tap into existing cultural narratives rather than solely relying on customer feedback, consultant advice, or market research.

Douglas Holt's Cultural Branding Model Suggests New Brand Ideas Should