For a cultural brand strategy to work, the brand must do what?
A) Become and authentic insider within a subculture
B) Change everything they do
C) Emphasize corporate social responsibility
D) Seek to disrupt competitors
Correct Answer:
Verified
Q23: Define and develop involves what outcomes for
Q24: Disruption involves what outcomes for the brand?
A)
Q25: Cultural storytelling overcomes which authenticity deficit?
A) A
Q26: Douglas Holt's cultural branding model suggests new
Q27: Douglas Holt's cultural branding model places emphasis
Q29: A progressive reposition involves the brand moving
Q30: What strategy could help when engaging in
Q31: Innovating via design disruption involves first moving
Q32: When innovating via design disruption how should
Q33: Changing the brand's position is called which
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