When innovating via design disruption how should you respond to a backlash from loyal users?
A) Say sorry and return to your previous strategy
B) Tell them that they are wrong and should use another brand
C) Continue to invest in a long-term campaign to make over the brand
D) None of these
Correct Answer:
Verified
Q26: Douglas Holt's cultural branding model suggests new
Q27: Douglas Holt's cultural branding model places emphasis
Q28: For a cultural brand strategy to work,
Q29: A progressive reposition involves the brand moving
Q30: What strategy could help when engaging in
Q31: Innovating via design disruption involves first moving
Q33: Changing the brand's position is called which
Q34: Bringing back a long dead brand is
Q35: Updating the brand's marketing is called which
Q36: Changing a brand after a period of
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