How do consumer tribes differ from subcultures of consumption?
A) They are more fanatical consumers
B) They are more loyal to brands
C) Their association with the subculture is more symbolic
D) Their association with the subculture is less symbolic
Correct Answer:
Verified
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Q15: How do brands become subcultural insiders?
A) They
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Q18: Why might members of subcultures reject tribes?
A)
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