What happens when brands try to exploit subcultures?
A) Insiders may challenge the brand's myth
B) The subculture dies
C) The subculture benefits
D) The subculture ignores the brand
Correct Answer:
Verified
Q9: When Apple fans make fun of Microsoft,
Q10: When a member of a brand community
Q11: Successful brand community strategies require which of
Q12: How do subcultures of consumption differ from
Q13: How do consumer tribes differ from subcultures
Q15: How do brands become subcultural insiders?
A) They
Q16: Why does making perceived sacrifices endear you
Q17: What do members of consumer tribes use
Q18: Why might members of subcultures reject tribes?
A)
Q19: What do members of a brand public
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