Where does communal branding apply?
A) Only business to consumer brands
B) Only brands with naturally high levels of involvement
C) Only business to business brands
D) Potentially all brands
Correct Answer:
Verified
Q25: When members identify why the brand is
Q26: When members talk about the brand to
Q27: When a brand celebrates a sub-group within
Q28: When a brand provides a community member
Q29: When an insider shares a special access
Q30: When community member share their creative mash
Q31: How can brand strengthen brand communities?
A) Add
Q33: How do communities manage diversity within their
Q34: How do brand generate tensions with communities?
A)
Q35: The communal branding model argues brand equity
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