The contextual approach to ethics implies that brands need to change when what changes?
A) Competitors do something differs
B) The acceptability of marketing actions in society
C) A new managers takes over the brand
D) Technological innovations emerge
Correct Answer:
Verified
Q14: Sustainability will be improved through the adoption
Q15: Environmental destruction is inherent in the competitive
Q16: Under the contextual approach, why might decision-makers
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Q20: When a set of marketing activities become
Q21: How does a contextual approach to ethics
Q22: What does a strategy of brand purpose
Q23: Brand purpose helps overcome a deficit in
Q24: How do brand purpose and brand storytelling
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