Question 1

Brands should support local communities is reflective of what type of ethical framework?

Accepted Answer

D

Question 2

A call for consumers to use their power to make better choices is reflective of which of the following?

Accepted Answer

C

Question 3

Calling for marketers to adopt an empathetic stance to consumers and stakeholders is reflective of which of the following?

Accepted Answer

The ethics of care emphasizes understanding and responding to the needs of others with empathy and compassion, which aligns with the idea of marketers adopting an empathetic stance towards consumers and stakeholders.

Question 4

Brand purpose is a strategy that helps brands do what?

Accepted Answer

The answer of Brand purpose is a strategy that helps...

Question 5

Brand purpose helps brands overcome a deficit of which types of authenticity?

Accepted Answer

The answer of Brand purpose helps brands overcome a deficit...

Question 6

Naomi Klein's No Logo critique on brands represents what type of approach to understanding ethical issues?

Accepted Answer

Naomi Klein's "No Logo" employs a critical approach to understanding ethical issues related to brands, consumerism, and corporate power, challenging their practices and impacts on society and the environment.

Question 7

A call for government intervention to address ethical wicked problems is reflective of what type of approach?

Accepted Answer

A critical approach often involves questioning societal norms and structures, advocating for change, and may call for government intervention to address complex ethical issues, known as wicked problems.

Question 8

The creation of the 'green consumer' reflects which type of ethical approach?

Accepted Answer

The 'green consumer' concept aligns with the development approach, which focuses on sustainable development and ethical consumerism to promote environmental responsibility.

Question 9

Positive approaches to ethics are useful because of which of the following?

Accepted Answer

Positive approaches to ethics focus on understanding and explaining ethical behavior, which can help in analyzing and understanding why things went wrong.

Question 10

Contextual approaches to ethics are useful because?

Accepted Answer

Contextual approaches to ethics are valuable because they incorporate a framework of co-creation, offer practical insights for brand managers, and consider the various contexts that influence decision-makers, making them comprehensive and adaptable to different situations.

Question 11

Nudging refers to which of the following?

Accepted Answer

Nudging involves subtly influencing people's behavior and decision-making without restricting their choices, often by altering the environment or context in which decisions are made.

Question 12

Bruce Philp responded to brand critics in what way?

Accepted Answer

Bruce Philp argued that it was in the interest of brand managers to be ethical because brand equity is largely symbolic, meaning that maintaining a positive public perception is crucial for a brand's success.

Question 13

Corporate social responsibility programmes reflect what type of approach to ethical challenges?

Accepted Answer

Corporate social responsibility programmes reflect a developmental approach to ethical challenges because they focus on improving the long-term well-being of society and the environment.

Question 14

Sustainability will be improved through the adoption of innovative technologies reflects which approach to ethical challenges?

Accepted Answer

The Developmental approach focuses on the evolution and improvement of systems, including ethical systems, through the adoption of innovative technologies or methodologies. This approach suggests that sustainability can be enhanced by evolving and adopting new technologies, reflecting a belief in progress and development as a means to address ethical challenges.

Question 15

Environmental destruction is inherent in the competitive system reflects which approach to ethical challenges?

Accepted Answer

The critical approach often examines underlying systems and structures, such as the competitive system, and how they contribute to issues like environmental destruction. It critiques the status quo and seeks transformative changes.

Question 16

Under the contextual approach, why might decision-makers act unethically?

Accepted Answer

The contextual approach suggests that individuals' actions, including unethical behavior, can be influenced by their environment or context. In some situations, the context or environment may reward or incentivize unethical behavior, leading decision-makers to act in such a manner.

Question 17

An interpretive frame may lead to unethical behaviour because?

Accepted Answer

An interpretive frame can lead to unethical behavior because it influences brand managers to selectively choose information that supports their view (A), inherently decides which information is deemed relevant or not (B), and can lead managers to overlook critical information (C). All these aspects contribute to biased decision-making and potentially unethical outcomes.

Question 18

Advertising cigarettes as an elegant and cool look was once accepted in some countries but is now no longer legal. What element of the contextual approach to ethics does this represent?

Accepted Answer

This represents "Cultural meaning systems and the moral point of view" because it highlights how societal values and norms around smoking have evolved over time, reflecting a shift in the collective moral perspective on advertising harmful products.

Question 19

The contextual approach to ethics implies that brands need to change when what changes?

Accepted Answer

The contextual approach to ethics suggests that the ethicality of marketing actions can vary depending on societal norms and values. Therefore, when the acceptability of marketing actions in society changes, brands need to adapt their strategies to remain ethical.

Question 20

When a set of marketing activities become morally illegitimate, what does this mean?

Accepted Answer

When marketing activities become morally illegitimate, it implies that the brand or company is at risk of losing its social license to operate, which can lead to a loss of trust and credibility among consumers and stakeholders, potentially endangering the brand's existence.

Quiz 11: Ethics and Brand Purpose