What are some ethical challenges arising from co-creation?

Question

Quizplus · Accepted Answer

Co-creation, which involves collaboration between brands and consumers or communities in the creation of products or services, can lead to several ethical challenges. Co-optation refers to the risk of companies taking over community ideas without proper credit or compensation. Washing (such as greenwashing or pinkwashing) involves companies adopting the appearance of being ethical or supportive of certain causes without substantive action. Representation concerns the fair and accurate inclusion of diverse groups in co-creation processes. All these are ethical challenges arising from co-creation.

What Are Some Ethical Challenges Arising from Co-Creation