The decision by Pepsi to benefit from aligning their brand with the black lives matter protest is an example of what type of ethical challenge?

Question

Quizplus · Accepted Answer

Co-optation refers to the process of taking over or appropriating a social movement or cause for one's own benefit, often diluting the original intent or message. Pepsi's decision to align with the Black Lives Matter protest can be seen as co-opting the movement for commercial gain.

The Decision by Pepsi to Benefit from Aligning Their Brand