A health system has a portfolio of services that could include such things as obstetrics, cardiology, and family medicine. Discuss why coordination between one clinical service and the rest of the portfolio is important and how it might work. Assume you are coordinating a marketing plan for cardiology.

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Coordination across service lines is important so that unintended internal competition does not take place. For example, it would not be wise for cardiology to sponsor a cholesterol screening event that is free at a mall while family medicine is charging a special rate of $10 in the clinic.
Coordination would be in order so that two or more service lines are not sending sales representatives to rural community clinics on the same day and the two services are not aware of this activity
Promotion can be expensive. Coordinating promotion efforts may be more cost effective than having two separate efforts
An organization that claims to be integrated is not well served if it appears that internally the service lines are overlapping or competing for patients.

A Health System Has a Portfolio of Services That Could