Why is it necessary for the marketing plan to be integrated into the organization and explain what integration of the marketing plan means.

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Marketing plans often include changes in operations. If operations does not support the changes, the marketing plan cannot be implemented
Marketing plans usually have associated costs. In order to get the necessary resources, working with finance and other managers is essential
The marketing plan often involves staffing requirements. Including the possibility of adding marketing staff, or changing the staffing pattern of a department or changing work rules that may impact labor agreements

Why Is It Necessary for the Marketing Plan to Be