Integrated marketing communications can be best viewed as:
A) consistent implementation of consistent content under one strategy
B) integrating all pricing and distribution within a total marketing effort within communications holistically
C) integration of all marketing staff with a communication objective both to internal and external stakeholders
D) none of the above adequately represents integrated marketing communications

Question

Quizplus · Accepted Answer

Integrated marketing communications (IMC) is about ensuring that all forms of communications and messages are carefully linked together, providing a consistent message across all channels and platforms under one cohesive strategy.

Integrated Marketing Communications Can Be Best Viewed As