Advertising decisions for organizations revolve around two central decisions:
A) Media selection and web tracking
B) Web pod casting and media section
C) Media selection and copy strategy
D) Copy strategy and media selection

Question

Quizplus · Accepted Answer

Media selection and copy strategy are the two central decisions in advertising for organizations. Media selection involves choosing the right channels to reach the target audience, while copy strategy involves developing the message that will be communicated through those channels.

Advertising Decisions for Organizations Revolve Around Two Central Decisions