The safest strategy for growth in the Ansoff Product-Growth Matrix is:
A) diversification
B) market development
C) service development
D) market penetration

Question

Quizplus · Accepted Answer

Market penetration is considered the safest strategy as it involves increasing sales of existing products in existing markets, minimizing risk by leveraging current resources and capabilities.

The Safest Strategy for Growth in the Ansoff Product-Growth Matrix