In the introduction stage of the life cycle, sales and revenue are slow. A major objective is to:
A) generate primary demand
B) open multiple locations to encourage many buyers
C) coupon in order to get interest
D) do all of the above as quickly as possible before competitors enter

Question

Quizplus · Accepted Answer

In the introduction stage, the focus is on generating primary demand to create awareness and interest in the new product category, rather than competing with other brands.

In the Introduction Stage of the Life Cycle, Sales and Revenue