In the necessity strategy, distribution:
A) must be significantly better than the competition
B) have a niche that provides some competitive advantage
C) match the competition as its role is small.
D) should be scaled back to minimum levels.

Question

Quizplus · Accepted Answer

In the necessity strategy, distribution is not a major differentiator, so it only needs to match the competition rather than exceed or minimize it.

In the Necessity Strategy, Distribution